— Crafting Fresh Thoughtful Brands

Collaboration is one of the best tools in creating story-driven visuals. So, with each project I work as a creative partner together with my clients in all aspects of branding and web design to help them tell their story.


Honestly, Good Design

At Sunny—Side Up I create fresh & meaningful designs for small businesses and creatives. I’m good at finding the intersection between beautiful + functional to elevate your business. I understand that being a boss is a lot of work—let me help by guiding you through our branding process so you can focus on doing what you do best.

- Elyse Stevenson, Founder & Designer


The Process

01. Strategy

First, we get to know each other and your business background, goals, and vision. I ask you (a lot) of questions and create a brand or web strategy. This is a great touch point to make sure we’re on the same page before any designing happens.

02. Design

This is where the magic happens—during the design phase I use the strategy to develop your brand or web design concept. Your brand is developed with intention and meaning along with any collateral it needs to live it’s best life out in the world.

03. Refine

From here we’ll work together to determine, if necessary, any adjustments that need to be made to the initial designs. We will fine-tune your new brand or web design to make sure that it’s a perfect fit for your business goals by reflecting all that you have to offer your target audience.

04. Deliver

Once we’ve created a brand identity or web design that works for your business I will deliver any necessary files. I also include a brand guideline which tells you how to use all your visual assets. This empowers you to be able to use your brand confidently & beautifully out in the world.



Brand Strategy

Primary Logo

Secondary Logo

SEO Optimization


Brand Pattern

Colour Palette

Squarespace Site

Font System

Print & Packaging

Brand Guidelines

Website Design